American Classic is emerging as a bicycle industry leader in the wheel and component design arena. Bill Shook the founder and engineer of American Classic leaves the beaten path to seek new and innovative ways to improve bicycle technology with the single-minded purpose of making cycling enjoyable for all who want to ride and race.

It’s a long road from an idea to a quality product suitable for the American Classic brand name. The process requires team work and careful attention to detail. American Classic are self-reliant with their own designs, assembly and quality control system. With input from our staff and the marketplace, Bill Shook spearheads a new project or existing product improvement because he sees the rider’s need and wants to provide a successful solution. Bill describes his designs as "an elegant solution to an engineering question striving for a complete solution that pushes the edge of what is a possibility."

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